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Fast-growing brand is the official textured hair care partner of the league.
July 13, 2023
By: Christine Esposito
Editor-in-Chief
The Women’s National Basketball Association (WNBA) today announced a multi-year partnership with Mielle, making the leading black-founded and woman-led beauty brand an official marketing partner and the official textured hair care partner of the league. As the official textured haircare partner, Mielle, will leverage the WNBA’s cultural relevance amongst its diverse fanbase to reach current and future customers. The partnership will tip off with the 2023 AT&T WNBA All-Star Game, takin...
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